It seems to work in some situations. Remember last year, when Monty Python opened it's official YouTube channel?
Apparently, as of Jan 21, Monty Python’s DVDs sales climbed to No. 2 on Amazon’s Movies & TV bestsellers list, with increased sales of 23,000 percent.
Wow.
[h/t: BoingBoing]
2009-01-23
If you offer it for free, they will come and pay
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